Channel Account Manager (JHB) - N/A09414
Applications accepted until:
Number of Openings

Company Overview

A subsidiary of Econet Global, Liquid Telecom is the leading independent data, voice and IP provider in eastern, central and southern Africa. It supplies fibre optic, satellite and international carrier services to Africa's largest mobile network operators, ISPs and businesses of all sizes. It also provides payment solutions to financial institutions and retailers, as well as award winning data storage and communication solutions to businesses across Africa and beyond. Put simply, we connect people.

We started out by questioning the way things are done and being single-minded in our determination to improve them. Everything we do is driven by a simple yet powerful belief that everyone in Africa has the right to be connected. Over the last decade, this vision has helped us change the face of communications in the region.

Our future-focused approach to new product development makes our services enduringly adaptable.

€œWe have to focus on services of the future and new revenue streams not as a side show to infrastructure but as the main show leveraging off the infrastructure which we have.€ - Nic Rudnick

Our flexible and dynamic business model keeps us at the forefront of telecoms innovation. And by listening to customers, we ensure that our solutions are constantly evolving to meet their needs. In June 2017, Liquid Telecom raised $700m in a bond and term-loan issue that will help Liquid Telecom refinance debt and provide a war chest for further acquisitions.

Our Beliefs

At the very core of our business is our belief that every individual on the continent has the right to be connected. We believe that the power of technology will create better and brighter lives for everyone.

We're for everyone - Being connected shouldn't just be for the privileged few. We believe it's for everyone and this was recognised at the AfricaCom Awards 2013 when we won an award for Best Cost Efficiency Solution. The sense of doing the right thing runs through every aspect of our business.

Integrity - Having integrity in everything we do has made us what we are today. We are all encouraged to play our part and take responsibility for doing things right €“ and doing the right thing.

Only The Best Will Do - We're constantly striving to deliver the best communications technology to everyone €“ from the smallest communities to the biggest businesses in the region.

Don€™t Talk Do - We listen carefully to our customers, then we deliver beyond their expectations. This €˜can do' attitude is key to our success.

In It For The Long Run - We've invested heavily in our own network and technology. We created the largest single fibre network in the region, which stretches over 18,000km across borders to connect people locally, nationally and internationally. We're not stopping there €“ we're continuing to invest so we can connect people all over Africa.

Further information can be found at

Paterson Grade:




Job Purpose:

To effectively position Liquid Telecom to be the Telecommunications partner of choice in the market by cultivating relationships, identifying opportunities and consultatively selling Liquid Telecom€™s services and solutions that meets the client€™s requirements. Achieving and exceeding sales targets.

Minimum Requirements of Job

Formal Qualifications Required

Essential / Desirable



Job Related Experience Required

Time Span

Essential / Desirable

3 years knowledge and proven track record in Sales

3 years


Key Outputs:

1 - Key Performance AREA (Objective): Weight: %


Effective Account Management


Key Performance INDICATORS

Performance Standards/Targets


Develop and maintain business relationship with customers



Gain in-depth understanding of the customer€™s business and industry



Identify key role players and develop and maintain a personal professional network with relevant decision makers



Develop and maintain an account plan within the context of the customers objectives and Liquid Telecom's strategy



Obtain information on competitor activity and evaluate and implement



Understand the customers€™ requirements and implement customer business growth strategies in conjunction with Liquid Telecom's delivery and support functions



Ensure that all Service Levels agreements are met.



The Account Manager serves as the primary contact liaison and take full accountability for account.



Managing internal departmental escalations



Conduct regular customer meetings at their premises





2. Key Performance AREA (Objective): Weight: %


Build and Grow Client Relationships To ensure excellent Customer Experience


Key Performance INDICATORS

Performance Standards/Targets


Understand clients' business and generate new ideas to enhance client performance.



Build trust, credibility, and client referrals.



Develop a client centric strategy



Maintain or improve account profitability by customizing solutions as per customer requirements



Participate in broader Liquid Telecom strategies and business initiatives in order to generate more revenue.



Identify new market opportunities by selling and integrating Liquid Telecom€™s offerings to new and existing clients



Develop, review and implement a detailed sales strategy for all accounts



Ensure all support departments are adequately briefed on customer details, to enable delivery of the order and adequate after sales customer support.



Conducts business professionally and ethically by adhering to all company policies, procedures and business ethics codes



Develop a spirit of camaraderie by initiating social events / team building events with customers.

Manage, in conjunction with Service Management all customer complaints or any crises



Issuing of refunds / credit notes



Keeping accurate records of discussions or correspondence with customers



3. Key Performance AREA (Objective): Weight: %


Development and maintenance of a sales pipeline in order to reach sales targets


Key Performance INDICATORS

Performance Standards/Targets


Responsible for generating leads and developing a pipeline for the sales segment



Identify and establish relationships in new and existing geography and segments



Provide pre-sales and after-sales assistance in bid/tender processes



Manage customer relationships with allocated and new clients



Deliver presentations and propose consultation-based solutions



Keep abreast on the market changes and have a broad understanding of Telecommunication Services, Frameworks, Technologies


Equity Statement:

In line with our company transformation policies, preference will be given to EE candidates.