A subsidiary of Econet Global, Liquid Telecom is the leading independent data, voice and IP provider in eastern, central and southern Africa. It supplies fibre optic, satellite and international carrier services to Africa's largest mobile network operators, ISPs and businesses of all sizes. It also provides payment solutions to financial institutions and retailers, as well as award winning data storage and communication solutions to businesses across Africa and beyond. Put simply, we connect people.
We started out by questioning the way things are done and being single-minded in our determination to improve them. Everything we do is driven by a simple yet powerful belief that everyone in Africa has the right to be connected. Over the last decade, this vision has helped us change the face of communications in the region.
Our future-focused approach to new product development makes our services enduringly adaptable.
We have to focus on services of the future and new revenue streams not as a side show to infrastructure but as the main show leveraging off the infrastructure which we have. - Nic Rudnick
Our flexible and dynamic business model keeps us at the forefront of telecoms innovation. And by listening to customers, we ensure that our solutions are constantly evolving to meet their needs. In June 2017, Liquid Telecom raised $700m in a bond and term-loan issue that will help Liquid Telecom refinance debt and provide a war chest for further acquisitions.
At the very core of our business is our belief that every individual on the continent has the right to be connected. We believe that the power of technology will create better and brighter lives for everyone.
We're for everyone - Being connected shouldn't just be for the privileged few. We believe it's for everyone and this was recognised at the AfricaCom Awards 2013 when we won an award for Best Cost Efficiency Solution. The sense of doing the right thing runs through every aspect of our business.
Integrity - Having integrity in everything we do has made us what we are today. We are all encouraged to play our part and take responsibility for doing things right and doing the right thing.
Only The Best Will Do - We're constantly striving to deliver the best communications technology to everyone from the smallest communities to the biggest businesses in the region.
Dont Talk Do - We listen carefully to our customers, then we deliver beyond their expectations. This can do' attitude is key to our success.
In It For The Long Run - We've invested heavily in our own network and technology. We created the largest single fibre network in the region, which stretches over 18,000km across borders to connect people locally, nationally and internationally. We're not stopping there we're continuing to invest so we can connect people all over Africa.
Further information can be found at www.Liquidtelecom.com
Develop and manage the Liquid Telecom company and product/services value propositions for the Liquid Cloud Partner Program to enable the Liquid Telecom cloud business via resellers in line with company strategy.
Minimum Requirements of Job
Commercial, business or IT-related bachelors degree or diploma essential
MBA or equivalent preferred
5-7 years channel marketing management experience, including software/ICT marketing experience (Cloud preferred) essential
Exposure and knowledge of Telco business; Cloud business; Value Propositions
Partner Proposition Development and Execution
Accountable for designing propositions and associated plans with and for partners to improve the market share of the company.
Decides on and develops value proposition campaigns, materials and collateral for resellers.
Decides on, develops and implements incentive and rebate propositions for resellers.
Incorporates region- and segment-specific requirements into partner value propositions.
Designs and implements seamless engagement across regions and markets to facilitate effective processes and engagements to ensure maximum impact of partner value propositions.
Manages regular channel communications across multiple platforms.
Decides on key partners to which Liquid Telecom will provide support for partner GTM and facilitate as required. Ongoing
Accountable for adding net new partners by developing value propositions that are delivered through digital marketing, events and other relevant means. Number of recruited partners
Train channel sales managers and channel account managers on effective positioning and marketing of value propositions for Liquid Telecoms services and products.
Develop value proposition training materials and collateral for partners, especially digital marketing through knowledge and skill taken from vendors and own knowledge.
Develop and implement channel communications methods and activities to partners and channel account and sales teams.
Train partners on Liquid Telecom products services offered, matched to partners requirements for maximum channel impact.
Develop, implement and manage knowledge source for partners where relevant general and specific sales, marketing and value proposition collateral from Liquid Telecom and cloud OEM vendors.
Partner Operational Excellence
Design the value proposition and marketing section of the partner business review process.
Contribute to and participate in partner business reviews with channel sales managers and channel account managers.
Have a deep understanding of partner businesses and imperatives for maximum impact of Liquid Telecom partner value propositions.
Build positive working relationships with partners to ensure smooth partner services.
Accountable for marketing reviews with partners, whether standalone or as component of partner business review process.
Self-Development and Team Work
Identify and attend relevant seminars, workshops and courses.
Contribute to the success of others.
Conduct presentations on topics relevant to field of expertise.
Assist on topics relevant to field of expertise.
Microsoft Modern Marketing
Modern marketing is the main focus (Go To Market strategy, solution builds, campaigns, JMAs, social, digital and Co-Sell)
Manage and conduct the GTM Resource Services Desk functions and execution within the Microsoft GoToMarket Programs
Business administration (Microsoft tools, MarketPlace, MPN, Partner Sales Connect, MSInvoice)
Pipeline and demand gen management (sales cycle execution from lead to close). Funding tracking execution activities and Proof of Execution (POE) submittance.